Skip to main content
Couple walking on the beach in Port Stephens

Where the NSW visitor economy
thrivesgrowsdevelopsadvancesflourishes

Our vision is to inspire visitors to stay longer, do more and return again and again

Feel the Sydney side of summer

Watch0:30
Quick links

Grants & funding

Support for events and businesses

Training

Workshops and online webinars

Marketing

Promoting NSW to visitor markets

Data & insights

Tourism statistics and research

Subscribe

Visitor economy newsletters

Contact

Enquiries and information requests

NSW Visitor Economy

Strategy 2035

The NSW Government has launched a bold new roadmap to turbocharge the state’s visitor economy.

Learn more
Registrations open

NSW Visitor Economy Forum 2026

Join us at ICC Sydney on 9 November 2026 to explore the forces reshaping visitor demand and the opportunities that will drive future growth across NSW.

Travel to NSW

Year ending June 2026

View report
VISITORS130.6 million
NIGHTS225.7 million
EXPENDITURE$62.9 billion

Newsroom

The latest visitor economy news, events and findings.

View Newsroom

Resources

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.