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Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.
VISITORS
101.6 million
3.6%
NIGHTS
216.0 million
18.3%
EXPENDITURE
$52.9 billion
9%
NSW is the leading visitor economy in Australia in terms of domestic and international visitation and total value. It has the largest number of visitor economy related businesses and supports the most sector-wide jobs.
Our leadership position is measured in terms of growth in visitor expenditure, visitor satisfaction, economic contribution and job creation.
Data on the contribution the visitor economy makes to NSW is based on Tourism Research Australia's State Tourism Satellite Account and Tourism Businesses in Australia reports.
The Destination NSW Performance Assessment, Insights & Strategy team provides data and insights to help Visitor Economy businesses understand the latest trends in the tourism industry of NSW. Please submit your enquiry form via the Contact Us page.
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