About
The Australian Tourism Data Warehouse (ATDW) is Australia’s national
tourism database, helping businesses showcase their products, services and experiences across a network of leading websites.
By creating an ATDW profile, your business information can be distributed to a range of national, state and local platforms, making it easier for travellers to discover and plan their visit.
Create and manage your profile through the online ATDW portal to increase your digital presence and ensure your business information is up to date across participating channels.
Expand your reach
Once you have successfully registered and entered your product details into the ATDW database, they will be reviewed to ensure they meet eligibility criteria.
The profile will then be available for publishing on a number of distributor websites, including:
- visitnsw.com: Destination NSW’s official consumer website for NSW, attracting over 10 million visits a year.
- sydney.com: Destination NSW’s official consumer website for Sydney, attracting over six million visits a year. This website also has market- and language-specific versions for the following countries: Korea, Japan, Hong Kong, Taiwan, China, Germany, New Zealand, United States, United Kingdom, Indonesia, Malaysia, India and Singapore.
- australia.com: Tourism Australia’s official website, delivering information to customers worldwide and the primary call to action in Tourism Australia’s international tourism marketing and promotional activities.
- Australian Tourism Data Warehouse (ATDW): A centralised database of more than 50,000 Australian tourism products and destinations, supplying NSW products to approved distributor websites.
How to register
Creating an ATDW profile is simple. Register online, create a user account and complete your business or event profile. Once submitted, your profile will be reviewed to ensure it meets the relevant eligibility criteria before being approved for distribution.
Eligibility requirements
ATDW profiles are available to eligible NSW tourism businesses and events.
To be eligible, tourism products must be located in, or operate within, NSW and meet ATDW’s content and quality requirements. Tourism businesses must operate from a physical location or deliver an in-person visitor experience. Online-only businesses are not eligible.
Create or update your profile
Businesses and event organisers can create, manage and update their information through the online ATDW portal.
Keeping your profile accurate and up to date helps ensure travellers have access to current information when researching and planning their trip.
ATDW Support Hub
The ATDW Support Hub is your central source of information and assistance, offering guides and resources to help you access your account, create and maintain profiles, and navigate the ATDW platform effectively.
Frequently asked questions
What steps do I take to create an ATDW profile?
1. Register an account
Create an account through the online ATDW portal.
2. Complete your profile
Add your business or event details, including description, contact information, images and other relevant content.
3. Submit for review
Your profile will be assessed against ATDW’s eligibility and quality requirements.
4. Publish and maintain your profile
Once approved, your profile may be distributed across participating tourism websites. Keep your information up to date to maximise visibility and ensure travellers have access to accurate information.
Is there a cost involved?
The service is free.
What are the mandatory sections of the database that I must complete?
Mandatory fields vary depending on your product category. You will be prompted by pop-up screens if any of the mandatory rules have not been met. There is also a ‘Steps to list’ bar located at the top right of your screen which will count the down the mandatory steps as they are completed.
Why won’t my photos upload?
Photos uploaded into the online ATDW portal must meet specific ATDW requirements. To ensure these are being met, download ATDW’s Photo Guidelines & Help Sheet.
How often should I check and update my profile?
Your profile may be updated as often as you want. However, it is best practice to regularly review your profile to ensure it is engaging and accurate, especially if any details related to your business change.
Please note that your profile will expire in the database and be automatically removed from websites if it is not updated once every 12 months.
How do I reset my password?
If you forget your password, you can select ‘Forgot password’ on the login page to reset. You will then receive an email containing a temporary password for you to use to log in and then change your password.
If this does not work, or you have forgotten what email address you used to register, email support@atdw.com.au for assistance.
My business is listed on your site, but I don’t know how it got there. What should I do?
Your profile may have been added by your local Visitor Information Centre or a previous owner or employee. To update your details, contact ATDW on 1300 137 225 or send an email to support@atdw.com.au.
My business was previously on your site, but it is not there anymore. What happened to it?
We may have identified that your profile did not comply with mandatory fields or had not been updated for over 12 months. As a result, it has been removed. Please contact ATDW on 1300 137 225, or email support@atdw.com.au to find out how to re-activate your profile.
How do I remove my profile?
You can login to ATDW and request disablement of your profile by searching and selecting your profile, clicking on the ‘MORE’ button and then selecting ‘Disable profile’ from the dropdown options.
Alternatively, contact ATDW on 1300 137 225, or send an email to support@atdw.com.au, and a team member can disable the profile on your behalf.
Who can I contact for help?
Please take the time to explore the extensive resources available to you through the ATDW Support Hub.
Should you not be able to find what you are looking for, please email ATDW at support@atdw.com.au or call 1300 137 225.