Skip to main content

Marketing

Destination NSW increases awareness, consideration and conversion of Sydney and regional NSW as holiday destinations via a range of marketing initiatives.

A person in an aquarium looking up with purple lighting

Feel New visitor brand

‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The Feel New brand celebrates the unparalleled experience of travelling throughout the state.

Learn more



Consumer marketing

The Consumer Marketing team delivers a range of marketing initiatives to drive awareness and visitation to Sydney and NSW.

Learn more


Marketing programs

Destination NSW delivers domestic and international marketing programs targeting key travel markets to drive awareness and consideration of our destinations and increase visitation to Sydney and regional NSW.

See all

Stay on top of visitor economy newsSubscribe to our newsletters

Quick links

Helpful resources from
Destination NSW

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.