Highlights:

  • Recorded the highest $52.9 billion in visitor expenditure in the year ending June 2024
  • Delivered the Choose Tourism program to encourage people in NSW to pursue a career in the visitor economy
  • Second annual Visitor Economy Forum - Building Momentum to 2030
  • Biggest opening night in Vivid Sydney history
  • Dynamic new corporate website
  • $1.5 million in Regional Event Fund grants to 66 events
  • 25 airlines contracted by Aviation Attraction Fund, servicing more than 34 routes into NSW
  • The Feel New Sydney brand campaign generated over $53.8 million in increased visitor expenditure

Awards: GOLDEN TARGET AWARDS 2023

  • Communication and Public Relations Australia's Golden Target Awards program is the country's longest-running public-relations and communications awards.
  • Silver: Government Team of the Year - Destination NSW PR Influencers and visiting media team
  • Finalist: Best Digital/Social media Content Campaign - Carry On Carry On and Happy in Sydney

MUMBRELLA COMMSCON AWARDS 2024

  • The Mumbrella CommsCon Awards recognise outstanding achievements in public relations and communications through its annual awards program.
  • Highly Commended: Best Community Campaign with a Small Budget - O'Hare Mountain's campaign

AUSTRALIAN EVENT AWARDS 2023

  • The Australian Event Awards is the national awards program for the Australian events industry.
  • Best Tourism Event - Vivid Sydney 2023

IFEA PINNACLE AWARDS The International Festivals & Events Association (IFEA) recognises outstanding accomplishments and top-quality creative, promotional, operational and community outreach programs and events/festivals around the world through its IFEA/Haas & Wilkerson Pinnacle Awards Competition.

  • Gold - Best Video Production - Budget Over $2 Million - Vivid Sydney
  • Gold - Best Outdoor Billboard - Budget Over $2 Million - Vivid Sydney
  • Gold - Best Overall Sponsorship Program - Budget Over $750,000 - Vivid Sydney
  • Gold - Best Media Relations Campaign - Budget Over $100,000 - Vivid Sydney
  • Gold - Best Social Media Campaign - Budget Over $75,000 - Vivid Sydney
  • Gold - Best Event/Organization E-Newsletter - Budget Over $2 million - Vivid Sydney

2024 WEBBY AWARDS The Webby Awards honours excellence on the internet and are presented by the International Academy of Digital Arts and Sciences.

  • Honoree: Website - Entertainment - Government & Associations category - Destination NSW corporate website

INTERNATIONAL TEAM AWARDS

  • Travel Destination Marketing Award - Chinese tourism website Mafengwo's World Explorers Summit 2024
  • Best Partner Award - Chinese travel agency Tongcheng Travel
  • Best Partner Award - Chinese online travel agency Tuniu
  • Best Global Partner Award - Online travel service trip.com's Global Partner Summit 2023