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DESTINATION NSW WISHES EVERYONE A SAFE AND JOYFUL HOLIDAY SEASON AND A HAPPY, SUCCESSFUL NEW YEAR

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government.

It spearheads a whole-of-government approach to visitor economy growth, working with various departments and agencies to market NSW as a destination, secure and deliver major events, invest in visitor economy infrastructure and support the diverse ecosystem of visitor economy businesses that operate throughout the state.

Services offered by Destination NSW

  • Brand development and management
  • Strategic partnership programs
  • Market research and insights
  • Destination development assistance
  • Product and distribution development advisory services
  • Market and business development programs
  • Destination and event marketing
  • Co-operative marketing and publicity programs
  • Major event investment, acquisition and evaluation
  • Event leveraging activities
  • Regional business event acquisition and promotion
  • Visitor resources and information
  • Visual resources – footage and photography
  • Media resources and information
  • Funding for regional event and visitor economy growth programs

Vision

For NSW to be the premier visitor economy in the Asia Pacific by 2030

Mission

To deliver economic and social benefits to the people of NSW by growing the visitor economy

Values

These values represent our culture, guide our behaviours and influence our decision-making and relationships, both internally and with our stakeholders

01
EXCELLENCE
We strive to reach standards of excellence in our performance, service and leadership.
02
OWNERSHIP
We take individual responsibility for our behaviour, decisions and outcomes and encourage colleagues to do so
03
AGILITY
We endeavour to innovate, plan and execute responsively in a dynamic environment.
04
COLLABORATION
We embrace teamwork with each other, as well as with our stakeholders, to deliver our shared goals.
05
PASSION
We bring energy, creativity and enthusiasm to everything we do.
06
RESPECT
We demonstrate respect and integrity in all our relationships, interactions and activities

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