Destination NSW is supporting NSW businesses to attend Australian Tourism Exchange 2025 (ATE25), delivered by Tourism Australia. From 27 April – 1 May 2025, ATE25 will bring together Australian visitor economy businesses and global distribution partners to conduct scheduled business appointments and participate in networking events over four days.
Why attend ATE25 as a new seller?
Attending ATE25 will help businesses to build new relationships with global distributors including wholesalers and online travel agents.
Destination NSW is supporting the registration cost for new sellers to attend through its New Product Pathway program.
What support is available for NSW businesses?
The $54,000 New Product Pathway program, delivered by Destination NSW, will reimburse up to 12 NSW businesses to attend as new sellers at Australia’s largest B2B travel industry event.
Successful participants will receive a $4500 reimbursement of their primary ATE25 registration fee valued at $5912 (inc GST).
Who can apply?
Established visitor economy businesses such as tour, accommodation or attraction providers that are actively working with one or more inbound tour operators and have not previously attended ATE, can apply.
Expressions of interest are open to businesses that register as a new seller at ATE25 by 1 November 2024.
Please refer to key dates, eligibility criteria and terms below.
How to apply: key dates
- 8 October – 1 November 2024: Apply to attend ATE25 as a seller via Tourism Australia’s ATE25 event website. Seller applications close on Friday 1 November 2024.
- 8 October – 1 November 2024: Submit your New Product Pathway program expression of interest (EOI) to Destination NSW by 5.00 pm AEST Friday 1 November 2024.
- 4 December 2024: Destination NSW will send an application link for the New Product Pathway program to all businesses which have submitted an EOI and received an official acceptance to attend ATE25 from Tourism Australia.
- 4 December – 18 December 2024: Apply for the New Product Pathway program. Applications for the New Product Pathway program will be open from 9.00 am AEST, 4 December 2024 to 9.00 am AEST, 18 December 2024.
- 19 December 2024: Destination NSW will notify successful applicants by 5.00 pm AEST on Thursday 19 December 2024. This is prior to Tourism Australia’s payment deadline of 17 January 2025 for ATE25 primary registration fees.
PLEASE NOTE: Unsuccessful applicants will have the option to decline Tourism Australia acceptance until Tourism Australia’s payment deadline of 17 January 2025.
Eligibility criteria and terms: New Product Pathway
Expand below for full eligibility criteria and terms:
- Applicant businesses must be eligible based on Tourism Australia’s event seller criteria and receive official acceptance as an ATE25 seller from Tourism Australia.
- Applicant businesses must be first-time sellers at ATE.
- Applicant businesses must demonstrate engagement with one or more inbound tour operators within the 2024 calendar year.
- Applicant businesses are not eligible for a participation subsidy under the New Product Pathway program if they meet Tourism Australia’s “National” definition (operating your business in three or more Australian states and territories).
- The New Product Pathway applies only to the ATE25 registration and primary delegate fee. All other expenses, including remaining application fee of $1412, flights, accommodation, and additional delegates, are at the expense of the applicant.
- Applicants who have been successful in receiving other grants (federal or state) to support their attendance at ATE25 are not eligible to apply.
- Applications will be assessed based on eligibility and on a first come, first served basis. Places are limited to a maximum of 12 New Product Pathway subsidy program recipients.
- Destination NSW will notify successful New Product Pathway program applicants no later than 19 December 2024.
- To receive the New Product Pathway program subsidy, successful applicants must provide Destination NSW with a receipt from Tourism Australia for full payment of the primary delegate registration fee. Destination NSW will then reimburse the applicant to the value of $4500.
- Cancellation fees for ATE25 will apply as per the ATE Terms & Conditions. If an applicant cancels ATE25 registration, the New Product Pathway program subsidy must be repaid in full to Destination NSW.
If the number of applicants meeting the New Product Pathway’s eligibility criteria exceeds the maximum of 12 places, Destination NSW has the right to apply any or all of the following;
- Take a first in, best dressed approach based on the date and time of submission.
- Assess the mix of category and geographic coverage of visitor experiences to ensure a balanced representation.
Find out more
For more information on ATE25, visit the Tourism Australia website
For further assistance on the New Product Pathway program, contact Destination NSW on trade.events@dnsw.com.au.
%20(1).jpg?rect=0,63,3000,1875&w=1920&h=1200&fit=min&auto=format)
