Case Study: Ecotreasures - Export Ready Development

Business Profile

ECOTREASURES is a fully accredited ecotourism specialist that provides unique local tours, showcasing Sydney’s Northern Beaches, Ku-ring-gai Chase National Park and Sydney Harbour National Park.

Tours include guided walks, snorkelling, stand-up paddle-boarding, kayaking and camping experiences.

ECOTREASURES’ passionate guides and informative tours leave guests with a better appreciation of Australia’s unique wildlife, culture and heritage.

ecotreasures.com.au

How did you start working with Destination NSW and the NSW First program?

I called the Destination NSW office and was helped out straight away. The Trade and Industry Development team have given me many hours of advice since beginning my small business journey.

How did the NSW First workshops help your business?

The workshops provide educational content on how to prepare your business to work in inbound markets. Also, the networking opportunities and contacts with other businesses are very helpful.

Which international markets do you target?

My target markets are the Western markets and South East Asia. Each product in our portfolio appeals to different markets.

How did you develop into an export-ready business?

I grew into an export-ready business by listening to advice from Destination NSW and working hard trying to understand what my customers wanted.

Has your product changed to appeal to inbound visitors?

Yes, we have just launched a new half-day snorkeling and walking tour with city pick up to meet the needs of inbound visitors.

What’s one thing you’ve learnt about your target market from experience?

You need to keep on the ball as trends and technologies change.

What are your top tips for businesses looking to become export ready?

• Do your research and planning
• Price correctly
• Understand your ideal customer.

How did the Destination NSW New Product Workshop assist your business?

Attending the New Product Workshop has helped me grow my sales experience and improve what we offer to the international market.

You need to keep on the ball as trends and technologies change.

What types of trade partners are you working with?

I work with online travel agents and inbound tour operators.

What has been the best thing about working in inbound tourism?

The best thing about working in inbound tourism is increased sales!