Focus on North Asia 2024 was a structured trade event and familiarisation program that brought 60 key travel buyers (wholesalers, retail agents and online travel agencies) from China, Hong Kong, Taiwan and South Korea to NSW to showcase Sydney and NSW products and destinations through a two-day appointment-based B2B workshop, a networking gala dinner event and a familiarisation program in Sydney and regional NSW.
Tourism suppliers from NSW were invited to apply to attend the Focus on North Asia 2024 Workshop held in Sydney on Thursday, 14 November and Friday, 15 November 2024, to meet and connect with travel buyers from these source markets.