Overview
The New Market Product Pathway offers NSW sellers subsidised access to Focus on North Asia 2024 (FONA24). This initiative supports businesses that are newly export-ready or new to the North Asia markets (China, Hong Kong, Taiwan and South Korea), enabling first time participation in a trade event targeted at these markets. The aim of supporting NSW businesses to attend FONA24 through a subsidy is to ensure a solid foundation in international distribution from which they can continue to build.
Program details
Each successful participant will receive a subsidy of $1320 AUD (including GST) with a maximum of 10 participants. This subsidy applies to the Focus on North Asia Seller Primary Delegate Package, valued at $2200 AUD (including GST).
By facilitating participation in FONA24, the New Market Product Pathway will enable newly export-ready or new to market visitor economy businesses to develop essential international buyer relationships. This program complements the NSW First Program, which helps businesses develop an inbound strategy, undertake seller training, and meet with ITOs and ground handlers.
The subsidy applies only to the FONA24 registration primary delegate fee. All other expenses, including the remaining application fee of $880 (including GST), flights, accommodation, and additional delegates, are at the expense of the applicant.
Eligibility criteria
Applicant businesses applying for this pathway must meet the below eligibility criteria:
- Must be an Australian registered company paying applicable taxes in Australia; and
- Must have public liability insurance to a minimum coverage of AUD$20,000,000 per occurrence.
- Have not previously attended as a seller at a Destination NSW or Tourism Australia trade event targeting markets China, Hong Kong, Taiwan and South Korea, such as previous Marketplace, Roadshow or Focus On events.
- Must be a tourism product (e.g., accommodation, visitor attraction, tour/activity provider, or tourism transport) with suitable tourism product(s) for the North Asia markets.
- Have the ability of your product to be booked and commission paid at the appropriate industry levels, relevant to the distribution system employed.
- Agree to complete the ATEC China and Korea Host training modules prior to the event date (14 November 2024). Complimentary access is granted to NSW tourism suppliers.
- Product Representation Companies (PRC) or NSW businesses that have inbound tourism sales representation in China, Hong Kong, Taiwan and South Korea are not eligible to apply. A PRC is an organisation that represents and acts on behalf of either a sole business or multiple businesses.
- Tourism suppliers representing destinations other than NSW will be requested not to promote those products or services.
- Tourism suppliers must be represented by an Australian-based representative.
- Must have an up-to-date, live listing on sydney.com or visitnsw.com.
- Must have no outstanding debts with Destination NSW.
- Must ensure receipt of requested materials and payment by deadline dates.
Selection criteria
Places are limited to a maximum of 10 total recipients of the FONA24 New Product Pathway. Applications will be assessed based on eligibility.
If the number of applicants meeting the New Market Product Pathway’s eligibility criteria exceeds the maximum of 10 places, Destination NSW reserves the right to apply the following criteria:
- Selection based on the date and time of submission.
- Assessing the mix of category and geographic coverage of visitor experiences to ensure balanced representation.
Destination NSW will notify successful applicants no later than 26 August 2024.
Terms and conditions
Please refer to the Focus on North Asia 2024 Event Terms and Conditions.