The NSW Aboriginal Introduction to ATE25 will provide an opportunity for Aboriginal businesses to attend and observe the Australian Tourism Exchange (ATE25) in Brisbane over two days.
The Pathway will include a hosted tour of the ATE25 trade event floor and meetings with key industry stakeholders to see Australia’s largest travel trade event firsthand to familiarise and learn how trade events and distribution channels can be used to grow their business.
Date: Tuesday 29 April – Thursday 1 May 2025
Location: Brisbane Convention and Exhibition Centre
A maximum of 8 places are available for participants in this fully hosted, two-day initiative.
Event objectives
The objective of the workshop is to build the distribution capability for Aboriginal tourism businesses targeting, or seeking to target, international visitors. Gaining first-hand experience of Australia’s largest travel trade event, participants will:
- See ATE25 in progress, including a hosted tour of the event floor and participation in Destination NSW networking events
- Observe a B2B sales appointment between Aboriginal experience provider and international buyers*
- Learn more about the international opportunity for their business from Destination NSW, Tourism Australia and the Australian Tourism Export Council.
- Consider international distribution for their experiences, and grow the number of Aboriginal-owned and -operated internationally-ready products in NSW.
Who can apply?
The NSW Aboriginal Introduction to ATE25 will suit Aboriginal tourism businesses targeting, or seeking to target, international visitors, including accommodation providers, tour and activity providers, and visitor attractions including museums, galleries, wineries, distilleries, breweries and farm gates.
What is included?
Participation in this initiative is free of charge. The participation package includes:
- One attendee per participating business
- Return flight from your nearest NSW airport (via Sydney if required) to Brisbane (economy class)
- Taxi transfers from Brisbane Airport to the Brisbane Convention and Exhibition Centre and return to Brisbane Airport.
- 2 nights' accommodation
- A Day Pass to ATE25 on Wednesday 30 April and Thursday 1 May. Day Pass holders will be hosted at all times and are not permitted to attend sales appointments for their business during the event.
- A schedule of meetings with key industry stakeholders throughout the event, including Discover Aboriginal Experiences, Australian Tourism Export Council (ATEC), Tourism Australia and the Destination NSW Country Managers. Program schedule to be confirmed.
- Attendance at the Destination NSW-hosted networking events per the schedule.
The participation package excludes the following:
- Meals and beverages not outlined in the program
- Access to equipment such as internet, email, printers, scanners, photocopiers and stationery
- Transport and transfers not detailed in the program
- Parking expenses
- Travel insurance
- Other personal incidentals
How to apply
Key dates
- NSW Aboriginal Introduction to ATE25: Tuesday 29 April – Thursday 1 May 2025, Brisbane
- Applications open: Friday 14 March 2025
- Applications close: 5.00pm AEST, Monday 31 March 2025
Eligibility criteria
Applicants must meet the following requirements to be considered:
- Must represent an NSW Aboriginal-owned and -operated tourism business, or a non-Aboriginal NSW tourism business offering an Aboriginal-led experience
- Must demonstrate through their application, a commitment to targeting, or seeking to target, international visitors
- Participants must be committed to attending the two-day program at ATE in Brisbane.
Selection process
A maximum of 8 spots are available for NSW tourism suppliers. Applications will be evaluated based on how well they meet the criteria, and preference will be given to Aboriginal-owned and -operated businesses.
If the number of applicants meeting the selection criteria exceeds capacity, Destination NSW has the right to apply a ‘first come, first served’ limit based on the date an application is submitted prior to the deadline for the registration.