Dreamtime Southern X

Business profile

Dreamtime Southern X is an Aboriginal-owned and -operated family business, founded and managed by Dunghutti-Jerrinjha Elder, Margret Campbell. Based in The Rocks, Sydney, it offers experiences tailored for the tourism and education markets, grounded in Aboriginal culture tracing the ever-present Dreamtime of Sydney.

Experiences include being greeted and welcomed to homeland and walking or travelling by mini coach over ancient Aboriginal pathways. Visitors learn about the most ancient human culture on Earth, its ecology, conservation, wildlife care, sustainability, astrology and spiritual beliefs all in continuity with nature and the seasons.

dreamtimesouthernx.com.au

Quick Facts

Product Type: Tour

Focus: Aboriginal Culture, Nature

Location: The Rocks, Sydney

NSW First spoke to Dreamtime Southern X Founder and Managing Director Margret Campbell about why the business is involved with the program.

How did the Destination NSW New Product Workshop help your business?

Attending the New Product Workshop was such a pivotal time. Being introduced and networking at that level activated my confidence in understanding the inbound distribution system.

Which international markets do you target?

Our key markets are USA, Canada, New Zealand, Germany, United Kingdom, France, Switzerland and Sweden.

What types of trade partners are you working with?

Our trade partners include inbound tour operators and wholesalers in our key markets as well as agents who specialise in international students and Meetings, Incentives, Conferences and Events (MICE).

Which trade events have you attended?

I have attended most of the Destination NSW roadshows for Western markets as well as the Australian Tourism Exchange (ATE).

Why did you make the decision to attend these events?

I needed to understand global markets and distribution networks.

How did you prepare?

I prepared for trade events by building strong relationships with key Destination NSW staff and this was core for me. It enabled me to learn quickly about the procedures to build relationships with travel trade partners.

What do you find most valuable about attending trade events?

By attending trade events I can network and strengthen the confidence of trade partners in my product, plus build relationships with new trade partners.

Which activities would you recommend when you start working with the travel trade?

• Offer regular famils to the travel trade.
• Attend ATE

By attending trade events I can network and strengthen the confidence of trade partners in my product, plus build relationships with new trade partners.

How does attending trade events fit into your inbound strategy?

It’s a surefire action plan as sales are settled at trade events and your business grows.

What is your top tip for a business attending its first trade event?

For Aboriginal tourism businesses, be open to meeting a lot of people who truly want to trade, learn and appreciate Aboriginal culture.