Destination NSW is hosting a series of practical Inbound Strategy Workshops designed to provide visitor economy businesses with the necessary steps to develop and sell export-ready products to international visitors via the inbound travel trade.

With the opening of the new Western Sydney International Airport and expansion of Newcastle Airport in 2025, these face-to-face workshops will assist nearby businesses to ensure their visitor experiences will be ready to sell, via travel distribution channels, to the international visitors arriving at these airports.

Additionally, a virtual Inbound Strategy Workshop will also enable businesses from anywhere in NSW to take part.

Who are the workshops for?

The Inbound Strategy Workshop will suit visitor economy businesses, including accommodation, tours and activities and visitor attractions including wineries, distilleries, breweries and farm gates.

To register, businesses must:

  • Offer bookable experiences
  • Have a presence in the domestic market, with at least one year of operational experience
  • Be currently connected with or considering working with an online travel agent
  • Exploring opportunities in the international market.

The workshops will offer insights and tips on:

  • Understanding international markets
  • Tailoring visitor experiences
  • How to work with distributors to sell internationally
  • Business processes, sales tools and steps to get started

What is included?

  • Insights, case studies and industry tips
  • Discussion and activities
  • Networking morning tea and lunch

The workshops are presented by Destination NSW as part of the NSW First Program, designed to assist visitor economy businesses to develop, promote and sell products and experiences.

Register here: