Destination NSW hosted a series of practical Inbound Strategy Workshops during 2024 designed to provide visitor economy businesses with the necessary steps to develop and sell export-ready products to international visitors via the inbound travel trade.

With the opening of the new Western Sydney International Airport and expansion of Newcastle Airport in 2025, the face-to-face workshops were designed to assist nearby businesses to ensure their visitor experiences will be ready to sell, via travel distribution channels, to the international visitors arriving at these airports.

Additionally, a virtual Inbound Strategy Workshop enabled businesses from anywhere in NSW to take part.

The workshops were presented by Destination NSW as part of the NSW First Program, designed to assist visitor economy businesses to develop, promote and sell products and experiences.