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Destination NSW provides a dedicated business events online portal for industry stakeholders to showcase NSW venues and supplier services available to event planners.

The Business Events NSW website drives more than 7000 leads to industry each year and is the main digital platform for business event sales and marketing activity targeting event planners and buyers.

Listing on the Business Events NSW website is free for NSW conference venues and suppliers.

The Business Events NSW listing process is separate to an Australian Tourism Data Warehouse (ATDW) listing. Business event planners require specific information about your venue or supplier service that is not currently captured on an ATDW listing. This is why creating a separate listing on the Business Events NSW website is recommended

Click here to create your free Business Events NSW listing

Key benefits to listing your business

• It's easy to do - the supplier form takes about five minutes to complete and all you need to do is upload relevant high-resolution images to showcase your services for business events
• It's unlike any other listing - there is a business development resource in our team who utilises the Business Events NSW website as their first step whenever we have a lead to work on, so if you're not listed you are actively counting yourself out of potential business
• We have a team that can help - our team can assist any individual operators who may be having trouble completing their listing
• We have a SEM (search engine marketing) campaign that is driving traffic to this site.

How to create a great supplier listing

The website's target audience is conference and business event organisers looking for suitable suppliers to provide services for their upcoming business event.

Include the following details:

• Start with your product name to increase search engine optimisation (SEO)
• Outline the specific services you offer to corporate groups for conferencing and business events
• Include your unique selling proposition and your benefits to the conferencing and business events market and sell them in your description
• Explain your service parameters or limitations, for example minimum or maximum group size, you will only travel within a region or Local Government Area, can offer services across NSW etc
• Include the length of your service, for example, two-hour cooking class, three-hour river cruise, half-day package
• Outline what your service includes, for example morning tea, lunch, all equipment required to do the activity
• Mention what people need to provide themselves, for example, wetsuit, swimmers, own venue
• Let people know if you can you tailor your services/packages/programs to suit their needs
• Use short sentences with one key message/benefit per sentence
• Jargon and clichés obscure your message. Keep it simple and be direct.

How to create a great venue listing

The Business Events NSW website's target audience is conference and business event organisers looking for suitable venues to hold their upcoming business event.

Include the following:

• Start your listing with your product name to increase search engine optimisation (SEO)
• Include your unique selling proposition and your benefits to the conferencing and business events market. Make sure to sell them in your description
• Outline the spaces your venue offers for meetings/conferencing, business events, breakout areas, dinner or cocktail areas
• Include whether you offer full day or half day delegate packages?
• Describe other services or add-ons can you offer, for example on-site dinner, corporate meeting equipment, team building or wellness activities
• Can you tailor your venue spaces/services/packages/add-ons to suit the client’s needs?
• Use short sentences with one key message/benefit per sentence
• Jargon and clichés obscure your message. Keep it simple and be direct

Tips for images

Great photography is the best way to stand out on the Business Events NSW website.

Keep these tips in mind when uploading photos:

• Images should be a high resolution .jpg or .png, in landscape orientation - as they suit the wide layout of the website, upload a maximum of 10 images. No portrait orientation images
• The minimum image requirements are 2048(w) x 1536(h) pixels. Maximum file size is 10MB
• Your hero image if you are a supplier should showcase what makes your services to business events unique, for example a team building activity in progress, your river cruise boat in location, your AV services in action at a conference. Your hero image heads up your own supplier page and is also featured as a thumbnail size image alongside your key supplier details in the supplier search results
• Your hero image if you are a venue should showcase what makes your venue unique for business events, for example is it the great views, the beautiful countryside, the shoreline at your door, the refreshing outdoor eating verandah, or the impressive professionally serviced business event space. Your hero image heads up your own venue page and is also featured as a thumbnail size image alongside your key venue details in the venue search results
• Use visually appealing images so people can see themselves so people can see themselves at a business event at your venue or doing an activity, tour or workshop and wish they were there
• Don’t use images of business logos or accreditation/membership logos
• For venue listings, include images of your conference rooms (preferably with meeting delegates in them), breakout spaces, dining facilities, cocktail or dinner spaces, your venue's grounds and surrounds, activity facilities (pool, bar etc), accommodation rooms (if you provide accommodation). This is helpful for conference and business event organisers, who may be looking for the perfect venue in your location, to help with their decision making and request a proposal
• For supplier listings, try to use images of group sessions under way - no empty rooms, stages or tour buses
• Shots should be taken from the front or side of the group/activity - no backs of heads to the camera
• Include images of your full range of services/tours/packages, which is helpful for conference and business event organisers, who may be looking for the perfect service activity in your location and to help with their decision making and request a proposal.

Click here to create your free Business Events NSW listing

Please note: Descriptions referring services related to weddings, engagement parties, christenings, life events; as well as images of event spaces featuring a wedding set-up, is not targeted to the conferencing and business event market and should not be included.