The value of business events to NSW

In the year ended September 2024, there were 191,800 domestic overnight business event visitors to Sydney, who stayed 448,000 nights with an average length of stay for 2.3 nights.

There were 56,000 international business event visitors, who stayed 288,000 nights with an average length of stay for 5.1 nights.

Over a four-year period of year ending September 2019, and 2022-2024, there were an annual average of 121,100 domestic overnight business event visitors to regional NSW, who stayed 282,400 nights with an average length of stay for 2.3 nights.

Over a four-year period of YE September 2017-2019 and 2024, there were an annual average of 7,500 international business event visitors to regional NSW, who stayed 37,500 nights with an average length of stay for five nights.

Beside business events, the most participated activity category for overnight business event visitors to NSW is social activities such as dining at a restaurant and/or cafe, shopping for pleasure, sightseeing etc.

Overnight business event visitors to NSW are more likely to travel alone.

Sydney was the top region visited by domestic overnight (62 per cent) and international (93 per cent) business event visitors to NSW.

Nearly 60 per cent of the international business event visitors to NSW were on their return visits to Australia.

54 per cent of the domestic overnight business event visitors to NSW were from interstate, while 46 per cent were from intrastate.