Today AFC Australian Fashion Week 2025 (AFW) was officially launched, with a Designer Breakfast in celebration of the participating designers for 2025, held at the Art Gallery of New South Wales.

The presenting partner of AFC Australian Fashion Week 2025 is Shark Beauty and the event will take place in Sydney from 12 - 16 of May at Carriageworks and other iconic Sydney locations.

AFW is an event to support the growth and evolution of Australian fashion, for the first time in its history led by the industry, for the industry. Under the stewardship of the AFC and a not-for-profit model, the event will elevate the position of Australian design in the minds of local and international consumers and buyers, while driving economic value for fashion businesses. AFW will also position Australia as a creative and sophisticated nation, and Sydney, as an innovative center of fashion.

Participating designers for 2025 include: Aje, Alix Higgins, Bassike, Beare Park, Bianca Spender, Boteh, Buluuy Mirrii, Carla Zampatti, Farage, Gary Bigeni, Haluminous, Hansen & Gretel, Jordan Gogos, Joseph & James, Karla Spetic, Ksubi, Lee Mathews, Liandra, Macgraw, Mariam Seddiq, Miimi + Jiinda, Nagnata, Ngali, Nicol + Ford, Permanent Vacation, Romance Was Born and SIR. the label, 1800 Psycho.

Also on schedule for the first time in 2025 is the new The Frontier Group Show including designers Amy Lawrance, Courtney Zheng, Common Hours, ESSE, MATIN, Paris Georgia and Wynn Hamlyn.

“We are thrilled to come together to celebrate the designers participating in AFC Australian Fashion Week 2025. The schedule has been carefully curated to showcase the very best that Australian fashion has to offer. Our exceptional talent is in high demand both locally and abroad, highlighting the criticality of this dedicated global platform for them to shine” said Kellie Hush, CEO AFC Australian Fashion Week.

Aby Shukla, SharkNinja, Managing Director ANZ, presenting partner Shark Beauty said “Shark Beauty is thrilled to celebrate the incredible creativity and innovation of Australian designers. Our commitment to empowering individuals to be the best version of themselves aligns perfectly with the transformative energy of fashion. We are excited to support this platform that showcases bold visions and exceptional talent from across the country, and we look forward to being a part of this exciting chapter in the Australian fashion industry".

AFC Australian Fashion Week is supported proudly by the NSW Government’s tourism and major events agency, Destination NSW.

Minister for Jobs and Tourism, Steve Kamper said, “The NSW Government is proud to support the revamped Australian Fashion Week which not only adds a stylish touch to Sydney's cultural scene but also sews new opportunities for our creative and retail industries by giving designers a platform to showcase their creativity to new markets. I’m delighted to see Australian Fashion Week continue in Sydney, the fashion capital of Australia, highlighting the vital role of retail tourism in the NSW visitor economy and showcasing the enduring influence of Australian fashion talent on the global stage”.

AFC Australian Fashion Week is also pleased to announce the addition of the following partners including eBay, DHL, Afterpay, Marque Lawyers, Carriageworks and Simply Seated. All partners are dedicated to the creation of a reimagined Australian Fashion Week and supporting Australian Designers.

AFW presents the Atelier powered by Splash, being the official partner with AFC allows further leveraging the wholesale expertise of the global franchise and local Splash team to deliver the commercial acumen and global wholesale network that is a renewed key focus and solidifying the designer showroom component for AFC Australian Fashion Week.