From 10 – 13 March 2025, Destination NSW hosted the North America Roadshow 2025 in Los Angeles and New York City alongside 19 NSW visitor economy businesses, promoting Sydney and NSW to key North American distribution partners.

Consisting of full-day workshops and travel advisor events hosted across the two cities, the roadshow provided NSW visitor economy businesses with the opportunity to engage directly with influential North American travel buyers including product managers, travel advisors, and key industry stakeholders. By facilitating direct engagement between NSW tourism suppliers and key buyers, the roadshow builds and strengthens long-term partnerships and increases awareness of the state’s unique visitor experiences.

The roadshow also marked the first in-market tradeshow attendance for four NSW visitor economy businesses supported through the New Market Product Pathway subsidy, providing a unique opportunity to introduce new tourism products to North American buyers and expand the pathway participants’ international reach.

Destination NSW’s last North America Roadshow was held in 2019, marking the 2025 edition a vital opportunity to reconnect with trade partners and secure NSW’s place in North American travel itineraries.

NSW visitor economy businesses in attendance:

  • AEA Luxury Tours and Sydney Princess Cruises
  • Andersons Tours
  • BridgeClimb Sydney
  • Brighton Coach & Tours
  • Colourful Collective Travel
  • Instyle Chauffeured Limousines Australia
  • Journey Beyond
  • Lets Go Surfing
  • Local Travel Planner
  • Moonshadow - TQC Cruises
  • Opera Australia
  • Pearls of Australia - Broken Bay Pearl Farm
  • Scenic World Blue Mountains
  • Sensory Tourism Australia
  • Splendour Tailored Tours
  • Sydney Luxury Cruise & Tours
  • Sydney Opera House
  • Taronga Zoo Sydney
  • Wine Hop and Coastal Tours