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The New Market Product Pathway offers NSW tourism businesses subsidised access to the Destination NSW North America Roadshow 2025 (DNAR25). This initiative supports businesses that are newly export-ready or new to the North America markets (USA & Canada), enabling first-time participation in a targeted trade event. The aim is to help NSW businesses build a foundation in international distribution, establish key relationships with North American buyers, and gain valuable market insights.
Program details
Each successful participant will receive a subsidy covering 50% of the DNAR25 registration fee. This subsidy applies to the Destination NSW North America Roadshow Seller Primary Delegate Package, valued at $5,000 AUD (including GST). For successful applicants, this means the subsidised cost of the registration will be $2,500 AUD (including GST).
By facilitating participation in DNAR25, the New Market Product Pathway allows newly export-ready or new-to-market visitor economy businesses to establish crucial relationships with North American travel agents and buyers. This program complements the NSW First Program, which offers guidance in developing inbound strategies, completing seller training, and engaging with Inbound Tour Operators (ITOs) and ground handlers.
The subsidy applies solely to the DNAR25 primary delegate registration fee. All other expenses, including the remaining application fee of $2,500 AUD (including GST), flights, accommodation, and any additional delegates, are at the applicant's expense.
Businesses applying for this pathway must meet the following eligibility criteria:
- Australian registered business with applicable taxes paid in Australia
- Public liability insurance with a minimum coverage of AUD $20 million per occurrence
- First-time seller at a Destination NSW or Tourism Australia trade event targeting North America, such as previous roadshows or Focus On events in the USA & Canada
- NSW-based tourism supplier (e.g., accommodation, attraction, tour/activity provider, or tourism transport) with a product suitable for the North American market
- Commissionable and bookable product at industry-relevant rates appropriate for North American distribution channels
Product Representation Companies (PRCs) or NSW businesses that have inbound tourism sales representation in North America (USA & Canada) are not eligible. A PRC is defined as an organisation representing and acting on behalf of either a sole business or multiple businesses.
Those representing accommodation providers that a part of a larger group and chain are also not eligible.
Additional Requirements:
- An up-to-date, live listing on sydney.com or visitnsw.com
- No outstanding debts with Destination NSW
- Submission of required materials and payment by designated deadlines.
Places are limited to a maximum of 5 recipients for the DNAR25 New Market Product Pathway. Applications will be assessed based on eligibility.
If the number of applicants meeting the eligibility criteria exceeds 5, Destination NSW reserves the right to apply additional criteria, such as:
- Date and time of application submission
- Consideration of product category and geographic diversity to ensure balanced representation of visitor experiences across NSW
Notification of Successful Applicants: Destination NSW will notify successful applicants by 17 December 2024.
Please refer to the Destination NSW North America Roadshow 2025 Event Terms and Conditions.
How to apply
Interested NSW tourism businesses can submit their applications through our online system.
Applications close at 5:00pm (AEST) on Thursday, 12 December 2024.