“Both Singapore and Malaysia are priority markets for NSW which is why we were in-country spruiking NSW as a great place for investment,” Mr Ayres said.
“We are well positioned to make the most of the opportunities available in south-east Asia but we have to work for it. It is a highly competitive market and Australia is a draw card, but we want to bring them specifically to NSW.”
In Singapore, Minister Ayres signed a two-year agreement between the NSW Government’s major tourism and events agency Destination NSW and low cost airline carrier Scoot. The partnership includes multiple marketing campaigns to increase inbound tourism from Singapore to Sydney and across Regional NSW.
“We will continue the strategic relationship the NSW Government has enjoyed with Scoot over the past four years to increase visitation to our State,” Mr Ayres said.
He also met with the Singaporean Minister for Trade and the Malaysian Minister of International Trade and Industry to talk about opportunities for further collaboration.
“Singapore is Australia’s fifth largest trading partner and Malaysia is Australia’s fifth biggest source of foreign direct investment in Asia,” Mr Ayres added.
“The meetings revealed how highly these countries view the investment possibilities in NSW, with our expertise in financial and professional services and Triple A credit rating.
“Both countries are signatories to the Trans-Pacific Partnership, which will provide further opportunities for NSW business over and above our existing free trade agreements.”
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