Shifting patterns in caravan and camping travel behaviour have been revealed in the Caravan Industry Association of Australia's March 2025 Consumer Sentiment Report.

The report offers a comprehensive snapshot of the caravan and camping landscape across Australia. It draws insights from the National Association’s consumer sentiment survey, which captures the views, preferences, and intentions of caravan and camping consumers across Australia.

Caravan Industry Association of Australia General Manager - Research and Insights Peter Clay said: "Demand for caravan and camping travel remains firm.

"There is no doubt that travel behaviours have changed and continue to adapt in a post-COVID world where international travel has returned, economic pressures have intensified and climate considerations have emerged as significant factors influencing Australian consumers.

"The report shows that our consumers continue to remain optimistic about the future, yet we can't ignore the fact that they are also challenged by cost-of-living pressures.

"This contrast creates both challenges and opportunities for our industry. While Australians express caution about their financial futures, they simultaneously maintain strong positive sentiment toward caravan and camping experiences, seeing them as excellent value for money compared to other holiday options."

Key insights in the Consumer Sentiment Report include:

  • Record-high travel intent: 88 per cent of caravan and camping consumers plan to travel in the next 12 months – a significant six-point increase from its July survey.
  • Value perception remains strong: 77 per cent of travellers view caravan and camping trips as better value than other holiday types, creating a crucial competitive advantage in today's economic climate.
  • Weather events are now a top consideration: For the first time, extreme weather events (64 per cent) have surpassed cost-of-living pressures (56 per cent) as the primary factor influencing travel decisions.
  • The short-stay shift: The association reports a clear trend toward shorter, more frequent trips rather than extended holidays – with 32 per cent of respondents planning one to three-night getaways.
  • RV ownership trends show market changes: While overall RV ownership remains stable, intention to upgrade has decreased from 17 per cent to just nine per cent, signaling important shifts in consumer purchasing behaviour.
  • Budget-conscious but travel-determined: rather than cancelling holidays, Australians are adapting, with 81 per cent hunting for deals, 75 per cent travelling off-peak and 69 per cent seeking budget-friendly parks.

The association said the data revealed significant opportunities to attract value-seeking travellers through flexible pricing, loyalty programs and shorter-stay packages, particularly as consumers adapt rather than abandon their travel plans.

Download the full report here.