Vivid Sydney, the Southern Hemisphere’s largest multi-artform festival, will return from 23 May to 14 June 2025, with a program centred around the theme of 'Vivid Sydney, Dream'.

Destination NSW's capability-building NSW First program has produced a webinar, 'Vivid Sydney 2025 Local Business Opportunities' to help operators gain a better understanding of the Vivid Sydney Local Business Program.

The program provides an opportunity for businesses to join the festival’s vibrant community and take advantage of the increased visitation presented by Australia’s largest festival.

It aims to inspire festival attendees to visit, shop or dine locally and supports businesses with promotion on the Vivid Sydney website and with professionally installed assets to attract customers.

The webinar covers topics including:

  • Inclusions and advantages for businesses participating in the Local Business Program.
  • Information on the various tiers of involvement available for application
  • How and when to apply
  • Tips for effectively promoting and selling your experiences leading up to Vivid Sydney in 2025.

Vivid Sydney is owned, produced and the Vivid Sydney Local Business Program is part of Destination NSW’s commitment to support the local business community in and around the event footprint.

Learn more about the success of last year's Vivid Sydney Local Business program here.

Watch the webinar on-demand here.