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Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.
VISITORS
100.5 million
4.8%
NIGHTS
214.0 million
9.3%
EXPENDITURE
$52.9 billion
5.8%
NSW is the leading visitor economy in Australia in terms of domestic and international visitation and total value. It has the largest number of visitor economy-related businesses and supports the most sector-wide jobs.
The performance of the NSW visitor economy is measured in terms of growth in visitor expenditure, visitor satisfaction, economic contribution and job creation.
Data on the contribution the visitor economy makes to NSW is based on Tourism Research Australia's State Tourism Satellite Account and Tourism Businesses in Australia reports.
The Destination NSW Performance Assessment, Insights & Strategy team provides data and insights to help Visitor Economy businesses understand the latest trends in the tourism industry of NSW.
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