About
NSW is the leading visitor economy in Australia in terms of domestic and international visitation and total value. It has the largest number of visitor economy related businesses and supports the most sector-wide jobs.
Our leadership position is measured in terms of growth in visitor expenditure, visitor satisfaction, economic contribution and job creation. The NSW Visitor Economy Strategy 2030 sets a vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030. This vision is supported by Destination NSW providing data and insights on target markets and visitor segments.