An Agritourism Summit will take place on 29 August 2024 at Peppers Manor House, Bowral.

Destination NSW helped secure the event for the Southern Highlands via the Business Events NSW program. The summit will be held in conjunction with the AgriShow, a dedicated farm field day running at Moss Vale Show ground on 30-31 August. Conference registrations include free access to the AgriShow.

The event is expected to generate more than 200 visitor nights and $70,000 direct expenditure for the region.

Program highlights will include keynote presentations where industry leaders will share their personal journeys and strategies for success in the agritourism sector. Panel sessions will delve into current trends, challenges, and opportunities in agritourism and provide practical tools and techniques for business growth and innovation.

Event founder and farmer Gary Fitzroy said: “I created the Agritourism Summit to help farmers understand how to connect their passion and knowledge with visitors, while also adding a new revenue stream to their farming operations.

Visit www.agritourismsummit.org for more information.

Agritourism opportunity for NSW

CSIRO analysis estimates the annual opportunity for agritourism in Australia will reach around $18.6 billion by 2030, with international visitor demand is expected to drive the majority of this growth.

In the year ending March 2024, domestic overnight visitors to NSW who had a food experience or visited a winery spent, on average, $1272 and $1317 per person. This compares to the average domestic overnight visitor spending $830 per trip.

Meanwhile, 4.8 million domestic overnight visitors engaged in a food experience as part of their trip to NSW, while 1.8 million domestic overnight visitors to NSW visited a winery.

Destination NSW provides practical insights for businesses seeking to develop agritourism experiences via the NSW First program. Learn more here.