Destination NSW will present a series of Experience Development workshops during 2025 aimed at upskilling visitor economy businesses across the state.

Experience-led tourism anchors the NSW Government’s review of the NSW Visitor Economy Strategy, reflecting growing consumer desire for connecting authentically with local culture.

Destination NSW’s Experience Development workshops will support visitor economy operators to deliver meaningful, sustainable and personalised experiences that position NSW as the ultimate destination for unforgettable travel moments.

Held in eight locations in Sydney and regional NSW, the free, full-day workshops will be delivered under Destination NSW’s capability-focused NSW First Program. They are designed for businesses including tour, attraction and accommodation providers that are looking to create new visitor experiences or refine existing ones.

Experience Development workshops will be held in the following locations:

  • Sydney (18 March 2025)
  • Junee (26 March 2025
  • Jindabyne (2 April 2025)
  • Maitland (13 May 2025
  • Lismore (15 May 2025)
  • Shellharbour (21 May 2025)
  • Coonamble (3 June 2025)
  • Orange (5 June 2025)
  • Virtual workshop - Zoom, 26 June 2025

Registrations are open for the Sydney Experience Development workshop, learn more here.