The Destination NSW Content Library has been upgraded to support visitor economy stakeholders in promoting destinations and visitor experiences across Sydney and regional NSW.
Each year, more than 80,000 assets are ordered via the platform by visitor economy operators, marketers, government agencies and media.
The enhanced website provides an improved user experience and a collection of more than 50,000 images, videos and editorial content pieces.
Leveraging NSW’s technological and innovative strengths was identified as a key opportunity in the NSW Government’s Visitor Economy Strategy Review and its experience-led approach to tourism growth.

Key features of the upgraded Content Library include:
- Feel New brand look and feel
- Quick links to regional content
- Improved search functionality
- Pin functionality for selecting content for future projects or reference
- An engaging homepage carousel that showcases new assets.

Register here to access the Content Library to search and download ready-to-use digital files.
For further information or assistance, email content.library@dnsw.com.au