Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030.
Find out about funding opportunities,
how to develop, promote and sell your product and more.
Brand and campaign
information
The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific.
The latest statistical data and research to equip NSW visitor economy businesses
Latest news, events and findings
from Destination NSW and team
Learn about Destination NSW
General enquiries and information requests
Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.
Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.
Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.
The core operations of Destination NSW focus on optimising efficiency and service delivery to ensure all activities align with the agency’s vision.
Destination NSW’s commitment to corporate governance ensures transparency, integrity and adherence to best practices, providing a solid foundation for decision-making and accountability.
Destination NSW senior executive team
Image above, left to right: Stephen Mahoney, Julie Turpie, Ian Maltman, Arthur Cheng, Steve Cox, Kathryn Illy, Kylie-Jane Menzies.
STEVE COX Chief Executive Officer MBA, Post Grad Dip Management
IAN MALTMAN Chief Financial Officer and General Manager Corporate Services CA, FFIN, GAICD, Grad Dip Applied Finance, Post Grad Conv. (Accounting), BApSc
JULIE TURPIE General Manager, Events GAICD, BA (Hons) Leisure and Recreation Management
KATHRYN ILLY General Manager, Consumer Marketing MBA, GAICD, Post Grad Dip Management, B. Bus and Economics
STEPHEN MAHONEY General Manager, Policy, Product and Engagement (July 2023 – March 2024) Seconded to General Manager, Visitor Economy Strategy Review (March 2024 onwards) BA (Hons) Japanese Language and Culture
KYLIE-JANE MENZIES Director, Product and Distribution Development (July 2023 – March 2024) Acting General Manager, Policy, Product and Engagement (March 2024 onwards) AdvDip Travel and Tourism Marketing
ADAM SHUTLER Director, Digital Centre of Excellence B. Sc (Hons) Product Design
ARTHUR CHENG Director, People and Culture (until June 2024) M. Com, B. Soc Sci (Hons), Dip Couns, Dip Project Management, CPHR, GAICD
BOHDI LEWIS Director, Brand Strategy and Customer Experience B. Com (Marketing and Management)
BRONWEN GWYNN-JONES Director, Content and Creative Services BA (Hons), MA (Communications), GAICD
CAROLINE MILLER Director, Finance FCA (Fellow of Chartered Accountants)
KRISTY MEUDELL Director, Public Relations, Influencers and Visiting Media BA (Communications)
LUKE HANLEY Director, Investment – Destination and Sporting Events (until April 2024)
NEVILLE D’COSTA Director, Procurement, Legal and Governance B. Com, LLB (Hons)
PETER DORAN Director, Performance Assessment, Insights and Strategy BA, MA, QPR, AMSRS, TASA, FAIM, MAICD, MISPI
RACHAEL HAYES Director, Corporate Affairs and Policy B. Communications (Public Relations)
SARAH LOVELL Director, Event Investment – Culture, Entertainment and Creative Industries (July 2023 – March 2024) Seconded to Director, Visitor Economy Strategy Review (March 2024 onwards) Post Grad Cert in Strategic IT Leadership
SUE DOYLE Director, Partnerships and International Marketing BA Tourism Management
TIMOTHY LOXTON Director, Regional Hub B. Com, BA
ADRIAN TAMONE Acting Director, Investment – Destination and Sporting Events (March 2024 onwards) Bachelor of Business (Sport and Exercise Management)
CANDICE KELLER Acting Director, Corporate Affairs and Policy (July–December 2023)
JENNY MITCHELL Acting Director, Product and Distribution Development (March 2024 onwards) Bachelor of Arts in Communications (Journalism)
JESSICA BOUDVILLE Acting Director, Event Investment – Culture, Entertainment and Creative Industries (March 2024 onwards)